Bio: Church pastor, communications professor, and nonprofit executive, Pastor Bruce H. Joffe has amassed an extensive array of journalism, scholarship, and management experience. He has taught no-nonsense public relations, media, and marketing courses at The American University, George Mason University, Mary Baldwin College, Carthage College, and Kaplan College. As president and creative director of a metropolitan Washington, DC, public relations firm, he helped to manage the reputation of his clients for more than 20 years by creating promotional materials and metrics for large corporations and local businesses to use in their branding efforts, while positioning nonprofits to raise the bar on the resources and awareness they need to make a real difference. Academically, Joffe´s most recent focus has been Media and Gender Studies. Through research and publications, he continues to explore the relationship between gender, the media, and cultural norms--including organized religion. Ordained by the International Council of Community Churches and the Progressive Christian Alliance, Pastor Bruce considers himself a progressive Christian who believes that God is love and that loving God means having compassion and forgiveness towards others. Joffe is the author of numerous magazine features, academic research, professional journal articles, and newspaper byliners. His books include The Scapegoat; A Hint of Homosexuality? 'Gay' and Homoerotic Imagery in American Print Advertising; Square Peg in a Round Hole; and Personal PR: Public Relations and Marketing Tips that Work to Your Advantage. He currently is working on a new title, The Gospel According to Facebook: Social Media and the Good News.